After reading the second chapter I have learned...
1. There are different 'micro' elements of media texts which connects the text to 'macro' theoretical areas.
2. It showed me the differences and similarities between textual analysis of a still image or moving picture
3. It helped me to understand the meaning of semiotics and how they are used, as well as ways meaning is conveyed (through camera, editing, sound and mise en scene).
4. Key concepts are also used in media to analyse which include genre, representation and narrative.
5. The new rise of digital media is challenging the key concepts and therefore creating the need for new concepts.
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